It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each one can be overwhelming, not to mention confusing. So how should your brand approach each uniquely designed platform? If you aren’t getting the engagement you desire, you may be using your social sites incorrectly. So today, we’re going back to basics with a quick lesson in social media best practices for the top social networking sites.
Facebook is currently the leading social site in terms of referral traffic, and should be your top priority in terms of social networking. Facebook is where the people are; it’s incredibly share-heavy, engagement prone, and media loving. With Mark Zuckerberg’s latest announcement that Facebook Timeline will be available for brands at the end of this month (less than a week!), the stress on visual content is more critical than ever. For proper etiquette on Facebook for better engagement, you should focus heavily on these types of posts:
- Create a call to action- promote shares, likes, and ask questions
- Post photos and video content often
- Tag users whenever appropriate
- Be human. Expand content from solely about your company- broaden your posts to industry news, ask for fans opinions, and always respond.
Twitter is incredibly information-hungry, article-sharing, and media-loving. It’s been deemed the conversational search engine of the social networking platforms, and should be treated as a venue for real-time, brief, valuable information. Improve your engagement by embracing Twitter’s anatomy and heavily focus on the following:
- Articles that are relevant to your industry
- Opt out of open-ended questions; instead, shoot for “yes-no” type questions, polls, or action-prone content
- Utilize trending topics when appropriate (this is where hashtags come in)
- Timing- do an analysis on best times to tweet with a free tool like, Tweriod
- RT industry influencers and followers when appropriate
- The First Five- optimize your content for best SEO by utilizing powerful, search-engine friendly keywords in the first five characters of your tweet
Your Company Blog
Your brand’s blog isn’t necessarily a social networking platform by definition, but when talking about best practices for each social site, it’s vital to take a look at your blog’s current performance. How have you been utilizing this critical aspect of your brand? In order to provide best practices for social, the foundation of your brand’s content and overall presence should be centrally located on your blog. Here is a quick refresher for how you should engage your subscribers:
- Make a point to always be relevant, updated and consistent
- Post something that has absolutely nothing to do with your brand (but still relevant to your industry)
- Don’t neglect holidays or important current events
- Open up the floor to your subscribers
- Make sure you have plug-ins to your social platforms
via Social Media Best Practices for Increased Engagement | Social Media Today.
Affordable advertising at Glasgow Prestwick Airport
There are a variety of external and internal opportunities available ,why don’t you take advantage of our special introductory offer. Buy 1 month get 1 month FREE! ( offer valid until end of March.) Glasgow Prestwick is perhaps an option you have never considered, perhaps you thought it would be too expensive? The airport has a vibrant mix of passengers and It’s the airport of choice for short break travellers and tourists. There are over 1.1 million passengers travelling throughout the airport each year and roadside A79 has up to 20,000 per day. Advertising from as little as £100/month
Please call Lianne for more information : 0141 643 9538
If there is one thing that the team at SPD Media have it is a crystal clear understanding that delivering positive long term results for our clients is the only thing that matters.
We will use every device at our disposal to build solid relationships between businesses and customers and to add value to these relationships. We have had real successes in driving revenue using SEO, Website Conversion Optimisation, traditional print advertising, Promotional Point of Sale material, Email Marketing and dozens of other methods to maximise customer visits and capitalise on every sales opportunity.
